Danyel Surrency Jones is a business strategist, with over two decades of executive leadership experience in Fortune 500 companies to global start-up ventures. She has created e-commerce and retail omni channels for multiple market verticals and developed best in class go-to-market strategies resulting in over $20B in sales. In Danyel’s previous role as Co-Founder and Chief Executive Officer of POWERHANDZ Inc., a sports and fitness product tech platform, Danyel led the team through a multi-million strategic merger and tender offer. This accomplishment, in lieu of the challenging journey, further fueled her passion to assist underserved businesses gain access to opportunities that build a pathway to generational wealth.
Today, as Head of Amazon’s Undiscovered & Small Business Accelerator, Danyel leads Amazon’s $150M commitment over four years to empower Black-owned businesses by providing access to financial assistance, strategic business education and marketing & advertising support to help grow their businesses and greatly impact the overall community they serve. In addition, Danyel leads Amazon’s Small Business Academy (ASBA) and strategies to increase overall discoverability of undiscovered businesses in the Amazon community.
Danyel is a transformational leader who has the unique ability to develop a vision, key strategies and frameworks to execute from ideation to commercialization.